Video Storytelling

"Storytelling is the most powerful way to put ideas into the world today"

Robert McKeey
Lecturer (University of South California)

Video Storytelling

Video storytellings are explainer videos that use the power of storytelling to transform complex matters into easy understandable narratives. They target a large audience that can be unfamiliar with the topic.

Video storytelling can embrace different styles such as animations, live-actions with actors or combinations of both. For our projects, I used both animation and live-action videos to explain to a non-technical audience how the technology we develop works, as well as our project goals, challenges and final results. All videos were produced with no budget.

negobot

NegoBot is a negotiation chatbot that can handle customer orders, as well as price negotiations that are optimal for both client and owner. For this video, we used live action, i.e. live footages with non-professional actors;  some are wearing improvised wardrobe, e.g. chef hat was made from crepe paper. The footage is set in the style of silent movies: dialogues are conveyed via title cards positioned in between scenes.

The video was created using iMovie and has two distinct parts: the first parts is shot in black and white and presents a typical old-fashioned entrepreneur day without NegoBot; the second part is shot in colors and stands for a modern tech life where NegoBot is used daily. Screen presenting information on how the system works makes use of the green screen techniques combined with Power Point animations.

Vid. 1: NegoBot explainer

The video was produce before the official kick-off with the intent to promote the project. Therefore, a prototype that would simulate how the application works in real-life had to be created. The prototype screens (Ubuntu terminal, NegoBot App window, Customer profile and Buyer Seller Utility Graph Nash Solution) were created with Photoshop and animated with Power Point. All screens were created from scratch.

The video makes use of humor and storytelling in an attempt to increase the public’s capacity of retaining the information presented.

The NegoBot chatbot project and promotional video were presented during a one day event at an ETPL Media exploit event on 17th August 2017 , click here for more details. 

RoBOt Kuka

The Robot KUKA video presents the rationale of a robotics project focusing on multimodal interactions with an industrial robot. KUKA learns tasks by demonstration, uses semantic validation to check the user input and feedback errors and, unless other industrial robots, it responds to speech commands.

The video is intended for a non-technical audience ands presents in a contrastive, witty way the lives of two roboticists, each one using a different interaction approach with KUKA: the first roboticist is using a old school approach while the second is applying a new paradigm of interactions. The differences are highlighting the advantages of new paradigm and marked through contrasting black and white footages (old school) with color footages (new paradigm).

The 4 minutes featuring human actors was created using iMovie and power point slides for animations. It was presented internally at the final board meeting of the project. 

Vid. 2: Robot Kuka explainer

RodentEye

RodentEye is a customized motion graphic animation in 2D created for marketing purposes for Pestech Holding (S) Pte Ltd – a company focusing on rodent monitoring. The animation has the common style of business explainer videos currently available on market. The narrative makes use of humor elements and sounds effects while it explains how an IoT based pest monitoring system works and why it is superior to traditional trap systems. It ends presenting an overview of the benefits RodentEye offers to its users. The animation has 2.10 min and 23 individual motion scenes. It was produced using Adobe After Effects (for motion graphics) and Illustrator (for graphic design). The sound was segmented and processed using Adobe Audition. The animation is used on the company’s social media platforms in  Facebook.

Vid. 3: RodenEye animation explainer

Copyright ©️ 2018 Andreea I. Niculescu

Copyright @ 2018   Andreea I. Niculescu

Copyright ©️ 2018 Andreea I. Niculescu